Legoland - Chatbot Commerce UX Prototype
MJD Interactive and I developed a chatbot commerce UX prototype for Legoland, enabling rapid validation of guest interactions on-site. By combining UX research, prototyping, and agile testing, I helped the team cut development costs and test digital guest experiences directly in the theme park environment.
Project Overview: Client: Legoland | Project: Chatbot Commerce UX Prototype | Role: UX Prototype Lead
The Challenge: Needed faster guest interaction validation without full-scale development.
My Role & Approach: Conducted guest interviews, created UX mockups, and interactive flow prototypes for agile design validation.
The Solution: Developed chatbot commerce prototype allowing rapid iteration and guest co-creation.
Results & Impact: Reduced time-to-insight and enabled cost-effective guest experience testing aligned with real user needs
