Falken Tire came to MJD Interactive in 2011 looking to expand their brand recognition to a new demographic. After significant market research, the MJD Interactive branding team found that Falken had serious clout with one of the hardest demographics to attract – 18 – 30-year-old males. Falken is huge in the racing and drifting world. As a company, they also needed to attract the 30 – 55 year old demographic, but without losing what they currently have. MJD designed a site that caters to the younger crowd with social feeds, a Motorsports area, and of course, the Falken Models. We also added easy to use Tire Finder calculators and significantly more information on their products than before to attract customers that are a bit older and looking for more specifications. The site has been a huge success.

My Role:

• Interface Design

• Production