Through user testing design prototypes with girls and their moms, we learned a blank slate didn’t encourage the creative process. They were inspired instead by seeing multiple, completed dolls and garments as inspirational starting points. We built the user interface as a carousel of dolls and garments, showing girls the wide selection at their fingertips. Today’s girls have had screens in their hands their whole lives. We created an interface that their digital sophistication deserves. The animated menu system allows flexible exploration of all the choices while decluttering unnecessary information during the selection process. We also gave girls the opportunity to add their own personality to their custom design, including giving their doll a name, a pet, and adding their favorite places and things. The interface, personality, and the ability to begin digital/physical storytelling around the custom dolls all create a unique commerce experience.

My Role:

• Interface Design

• Production